Get Out Of The Box!

“What on earth are you talking about woman…”

I get that often but would rather have people look at me funny because I’ve said something to make them go “hmm”  rather than ignore me because they don’t think I have anything to say.

Many times I’ll interject humor into my conversations with clients just at the right time (in the proper context) to not only lighten the conversation, but in doing so ease their minds, allowing them to feel comfortable with me. More often than not I’ll have a client say right after a humorous exchange, “I know this is a stupid question…” and my response is 100% of the time, “The only stupid question is the one not asked.” My lightheartedness opens a door for them to be educated…be empowered.

Again and again we’re told to think outside of the box. Well I don’t believe I’ve ever been inside of the box, at least not a rigid, geometrical sort. Not with how I dress, how I express myself, nothing…so my motto is now…

“Forget thinking outside the box, get on that damn thing and shout to the world!!!”

Especially in today’s uneasy atmosphere where we aren’t sure what’s up or down, you need to make you and your passion the most memorable thing a potential customer hears or sees. That doesn’t mean to scream at them like a 2am infomercial (nothing wrong with it, if that’s what you do); and it certainly doesn’t mean to spam customers or annoy them with flashy doo-hickies all over media. It simply means to give a consistent reminder that:

  • you do what you do better than most;
  • have a passion for what you do;
  • and will make your customer’s lives either easier or enriched by this passion.

Remember the 9 dot puzzle? Here it is, thinking outside the box is the only way to connect all 9 dots without ever letting your pencil leave the paper.

Here’s one of the answers. Don’t worry I didn’t get it either…so much for my crazy radical thinking 🙂

We all have a passion, what’s yours?

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