Web Design – Per Page Charge!??? Seriously?

After checking out a new web design firm’s website, I found something that appalls me…they CHARGE BY THE PAGE!! Plus, they actually put “publish site to web” in their list of features.

If you’ve commissioned a website design, isn’t it assumed that the developer is going to at least publish the site to the web? Why is it that business after business is being pitched features that either are no-brainers, or include words that you need a PhD. to understand? If you feel like you’re being talked into a used car that “runs great, don’t worry about those 200K miles on her”, get a 2nd, 3rd, or 4th opinion.

BEWARE!!! BEWARE!! BEWARE! of developers saying they will give you “X” but then later tack on a charge for a contact form, stock photography, to resize images, for something as fundamental as including drop-down menus in your navigation. Options, such as these, should be included in a website quote. The initial few hundred dollar investment so boldly advertised, could be inflated into a number that boggles the mind if all the small print isn’t read.

Don’t just agree to a $500 site without talking to the developer about things like:

  • What do you want the site to do?
  • What are your expectations?
  • Who are you selling the site to?
  • Are there any special features you want in the site?
  • How the developer is going to accomplish these things?
  • Is the developer going to be available after the site is launched?
  • How are people going to be able to contact you?
  • What are ALL of the potential costs?

Services like Google Analytics and a complimentary amount of hours of maintenance shouldn’t cost ANYTHING! Certain options like a content management system, custom functionality, e-commerce, and items like these should be extra and outlined in your proposal. But only AFTER a lengthy conversation with the developer. The developer is the expert in web development, should make educated recommendations, and deliver a fair, realistic proposal. Don’t fall for listed items just to bloat an “included features” list.

Understanding that a business is approaching a service professional for their expertise and looking for professional, ethical guidance is something every business should embrace, not just web design.

Start a conversation, not a sales pitch with us for reasonable, effective web development services, info@graphxevolution.com.

The above article is the opinion of the “Diva”…someone who believes only ethical, professional, and honest talk is what will propel a business forward and not be a “flash-in-the-pan” company.

Supreme Zipper Signs gXe For Website Development

Supreme Zipper of Lakeville, PA and New York City, NY has signed graphXevolution on as their official website developers.


Initial work will include an information website that will educate retail and wholesale customers alike on the uses, function and countless configurations of zippers. During the informational build up, further development in the areas of CRM, e-Commerce and marketing will be designed and implemented.

Stay tuned for the first peeks of the design. Site launch is set for mid-December 2009.

Blogs vs. Forums OR?

Recently we have been presented with alot of requests for a way to allow visitor interactivity on a website project. The first thing that would come to one’s mind would be a blog OR a forum. Both very good options but one is a little light on true interactivity and the other is so robust you need to have alot of spare time on your hand to get it going, monitor the different categories and such.

We’ve been working on developing a VERY special project that will be announced in the coming months, but the way we are going to incorporate interactivity is through a social network. One we set up, not use through Facebook or MySpace. The community will be set up through Ning.com. It’s a free service and although (like anything else) there are some not so great communities out there, there are some outstanding ones we are looking to for inspiration. Two that come to mind are http://pickensplan.ning.com/ and http://momlogic.ning.com/ . They both are nicely designed using this open source (free) platform.

Give us a call if you’d like to learn more about setting up your own Social Networking Site.

Get Out Of The Box!

“What on earth are you talking about woman…”

I get that often but would rather have people look at me funny because I’ve said something to make them go “hmm”  rather than ignore me because they don’t think I have anything to say.

Many times I’ll interject humor into my conversations with clients just at the right time (in the proper context) to not only lighten the conversation, but in doing so ease their minds, allowing them to feel comfortable with me. More often than not I’ll have a client say right after a humorous exchange, “I know this is a stupid question…” and my response is 100% of the time, “The only stupid question is the one not asked.” My lightheartedness opens a door for them to be educated…be empowered.

Again and again we’re told to think outside of the box. Well I don’t believe I’ve ever been inside of the box, at least not a rigid, geometrical sort. Not with how I dress, how I express myself, nothing…so my motto is now…

“Forget thinking outside the box, get on that damn thing and shout to the world!!!”

Especially in today’s uneasy atmosphere where we aren’t sure what’s up or down, you need to make you and your passion the most memorable thing a potential customer hears or sees. That doesn’t mean to scream at them like a 2am infomercial (nothing wrong with it, if that’s what you do); and it certainly doesn’t mean to spam customers or annoy them with flashy doo-hickies all over media. It simply means to give a consistent reminder that:

  • you do what you do better than most;
  • have a passion for what you do;
  • and will make your customer’s lives either easier or enriched by this passion.

Remember the 9 dot puzzle? Here it is, thinking outside the box is the only way to connect all 9 dots without ever letting your pencil leave the paper.

Here’s one of the answers. Don’t worry I didn’t get it either…so much for my crazy radical thinking 🙂

We all have a passion, what’s yours?

Welcome Main St. America!

Welcome to the graphXevolution Main St. America(tm) marketing blog. It’s not going to be a stuffy resource, but something that small business can find ideas about how to make their businesses extraordinary.

We hope we can inspire you or at least get you thinking enough to participate.

~ Darlene