Facebook is an undisputed value when you have a B2C presence. Yes, B2B can benefit from Facebook, but it is a much harder road to travel. A custom Facebook fan page, where your visitors “Like” your page is only the beginning, for both B2C and B2B businesses. I’ll have an installment about B2B strategy since it’s a topic all it’s own.
Today from HubSpot we received a great link about how to effectively ask for “Likes” via a custom Facebook fan page and continue the interaction between your brand and customers.
Check out the link on custom Facebook fan pages and “Like-Gating” here.
A Facebook Fan page is intended to engage visitors, and non-fans to like your page and want to hear more about what you’ve got to say. Today, not only do Facebook Fan pages do this, but larger companies are beginning to use this medium to gain more followers, engage more users, get more customers. Isn’t that what we all want? Although the Facebook Fan page examples shown in the link below are complex, doesn’t mean you and your company can’t engage users in a similar way.
Here’s 20 of the best designed Facebook fan and welcome pages in terms of how well they convert and how creatively they’re promoting their brand.