Ehrhardt’s Website Launched

Our long time clients, Ehrhardt’s Waterfront Resort, asked us to complete a ground up website redesign. The original site we created was coming to the end of its life cycle so they wanted to breath new life into the design. Using a design they provided, we tweaked the design to be web-friendly and put our magical spin on the functionality.

Ehrhardt's Website Redesign and Web Development

The back end is the most spectacular part of the project in our opinion as it uses our brand new CMS system. The administrators of the Ehrhardt’s website are able to perform many more functions than in the previous version of the site. The functions include an upgraded photo gallery, YouTube video feeds, TripAdvisor feed, ability to edit any of the site’s content, add and delete pages, see their most visited pages on Google Analytics at-a-glance, and the ability to edit the site’s SEO.

With the addition of these great features, Ehrhardt’s administrative staff will no doubt keep their site fresh for visitors.

Coming soon, an Ehrhardt’s mobile website.

If your site is feeling a bit tired, visit the graphXevolution web design portfolio, give us a call today and we’ll put together a detailed proposal including a design concept. Our phone number is 484.298-2272, or drop us an email at info@graphxevolution.com.

Advertisements

What the heck is SEM?

Back to Basics: Make the Most of SEM

Written by Matt Goulart, borrowed from the Website Magazine website, 7.27.12

The world of online marketing is constantly in flux, changing and evolving as the technology of the web moves forward. Whereas once a simple SEO strategy would put your brand head and shoulders above the competition, now a more complex and sophisticated game plan is required. This doesn’t mean that you should abandon all of the carefully tuned SEO protocols that you have in place, of course, but to stay on the cutting edge, your brand should fine-tune those strategies and combine them with other online marketing techniques to form a comprehensive SEM strategy.

What is SEM?

SEM stands for Search Engine Marketing. This acronym encompasses several elements of online marketing that, when employed properly, work together to increase your brand’s web traffic, online presence, and sales. There are three key elements of SEM that work in conjunction with each other to funnel traffic towards your brand’s website and translate that traffic into sales.

SEO

This acronym stands for Search Engine Optimization, and it is the aspect of SEO that most brands are already familiar with. SEO refers to a set of techniques for generating traffic that all revolve around optimizing the efficacy of search engines. SEO is based on organic traffic and works by directing attention to your website naturally by making it show up more frequently and more highly ranked in search results. The goal behind SEO is that that search engine users are more likely to find your website when they are searching for specific terms related to your brand, products and services. Some of the key aspects of SEO include: 

- Keywords and targeted search terms strategically deployed throughout your website, including tags, headers, and text withing your website’s content.
- Inbound links to your site from other relevant websites.
- Targeted, well-researched and frequently updated content.
- Don’t forget about Content Marketing. Super important for SEO.

Paid Advertising

Whereas SEO works with organic traffic, raising your website’s rank within search engines naturally through keywords and other strategies, paid ads are exactly that: advertising that you pay for. Paid advertising usually appears in a few key forms: 

- Adwords. These are keywords that are closely associated with your brand that you pay to have even more firmly attached to that brand via Google. When you purchase an adword from Google, whenever anyone searches for that term, your brand’s site will always appear at the top of the (paid) search results. 

- PPC (pay-per-click) or CPC (cost-per-click) ads. These are ads placed on targeted websites that are frequented by members of your target audience. Each time someone clicks through to our website via one of these ads, you pay the owner of the website a fee (also the network you purchased them through). 

- Social Media Ads. These can come in the form of Twitter trending topics that you promote, Facebook ads, or other paid ads that appear on social media.

Having an active, integrated presence on social media is absolutely necessary to an effective SEM strategy. Also, your social media presence should be incorporated into your main site in the form of “like” buttons, sharing options and other widgets. For example, brands with a Facebook page generally see a 300% increase in referral traffic through that social media site. Social media presence also positively effects e-commerce behaviour; for example: Giantnerd.com saw a 100% increase in revenue from Facebook within a month of adding a “like” button to their site. Being able to interact with a brand via social media has a tremendous positive influence on your target audience, and they respond to social media not just by boosting your brand’s profile and proving your SEM strategy effective, but also by buying your products and services. Don’t forget you might need a Community Manager to assist your Social Media strategy. Important to keep everyone in the loop! 

By combining these three aspects of SEM effectively, you can create a well-executed and coordinated SEM strategy that is sure to drive traffic to your site, result in a rise in your brand’s online profile and translate directly into sales.

Delta Medix Website Launched

Officially, the Delta Medix website has launched. The site is packed full of educational materials including detailed descriptions on medical conditions and procedures, as well as a comprehensive provider listing and detailed frequently asked questions. The site is driven to be The “Go-To” source for all things medical related.

By wanting their patients to have one place to download forms, find contact information, learn about their medical care and give the public a detailed resource, Delta Medix has accomplished all their goals.

Now with search engine optimization well underway, the Delta Medix website is sure to be one of the Northeast’s premier medical resources.

What web development services did graphXevolution provide for Delta Medix?

  • Custom website graphic design;
  • Dynamic page generation;
  • Custom PHP programming;
  • Advanced Search Engine Optimization;
  • Provider and FAQs databases;
  • Google map integration;
  • Downloadable forms;
  • Email marketing integration

Perhaps we can assist you with these types of services? If so, contact graphXevolution, Inc. today at 484-298-4105 or email info@graphxevolution.com.

RP Flight, High Flying Web Redesign LIVE!!

Earlier in our blog we featured the new project for RP Flight, a PA based flight instructor. Well the day has come… the new RP Flight site is LIVE!!! We always feel a HUGE sense of pride when our work becomes public.

Allentown PA Web Redesign of RP Flight

What did we do for RP Flight? Well, glad you asked…

  • Custom design based on exactly what the client wanted;
  • Website development in PHP;
  • Custom payment solution;
  • Video linking to YouTube;
  • Blog integration

Check out their great site and if you are in the market to learn to fly, why not give Robert Phillips a call today. Visit www.rpflight.com to contact him today.

And of course, if you or your company need web redesign or web development, give graphXevolution a call @ 484-298-2272, or email us today! Check out our other web development work.

New Web Redesign Project! RPFlight

RPFlight, a flight instruction school owned by Robert Phillips has named graphXevolution, Inc. their official web developers. The current site is being completely redesigned and will allow visitors to review Mr. Phillips services, contact him about flight instruction, and in a future phase, provide students with online instruction and course access. Check out the approved design.

Sollenne Homes Website Redesign Launched

Sollenne Homes Website RedesignAfter working with Sollenne Homes of Lake Ariel, PA, a custom home builder, for several years on graphic design and print marketing, we were approached for website redesign of their existing website.

We provided a detailed quotation for not only their website redesign, but also for Advanced Search Engine Optimization. The project began early in December 2011 and today we have officially launched the brand spankin’ new Sollenne Homes website. Complete with a photo gallery that the client will be able to manage, contact forms and custom design and programming, the new website will provide Sollenne Homes, and their customers with years of satifsfaction.

What did we do?

When we look at an existing website for redesign and SEO, we always review the code that the existing site was built upon. Most cases if the site is more than a few years old, the code will be obsolete and new standards should be implimented. This was the case with Sollenne Homes. Below are the following steps we took to ensure the new site was web compliant and expandable:

  • Reworked the code for faster loading;
  • Reworked the entire meta system and content to be search engine friendly;
  • Redesigned the site to appeal to a broad audience;
  • Ensure that the site was cross-browser compatible

After launch we have been completing our SEO work and anticipate a significant increase in rankings of the next few weeks and months for relevant searched.

Sollenne Homes Custom Home Builder

Web Redesign – Guthsville Gun Club

Website Redesign - Guthsville Rod and Gun Club

Website redesign should reflect ease of use and delivery of important information. The Guthsville Rod and Gun Club does both…if I do toot our own horn. Approached by the board of directors for the gun club, Guthsville main purpose for a web redesign was to give it’s large member base a way to learn about upcoming events, training, and general club information.

graphXevolution, Inc. created an informative website that allows members and potential members to join, pay dues and review club information.

In the near future a member’s only classified section where members can buy and sell goods, and the ability to pay membership fees online will be added.

Check out the Guthsville Rod and Gun Club website here.

If you need website redesign, give us a call at 610.625.2272 or email us today.