Facebook is an undisputed value when you have a B2C presence. Yes, B2B can benefit from Facebook, but it is a much harder road to travel. A custom Facebook fan page, where your visitors “Like” your page is only the beginning, for both B2C and B2B businesses. I’ll have an installment about B2B strategy since it’s a topic all it’s own.
Today from HubSpot we received a great link about how to effectively ask for “Likes” via a custom Facebook fan page and continue the interaction between your brand and customers.