What the heck is SEM?

Back to Basics: Make the Most of SEM

Written by Matt Goulart, borrowed from the Website Magazine website, 7.27.12

The world of online marketing is constantly in flux, changing and evolving as the technology of the web moves forward. Whereas once a simple SEO strategy would put your brand head and shoulders above the competition, now a more complex and sophisticated game plan is required. This doesn’t mean that you should abandon all of the carefully tuned SEO protocols that you have in place, of course, but to stay on the cutting edge, your brand should fine-tune those strategies and combine them with other online marketing techniques to form a comprehensive SEM strategy.

What is SEM?

SEM stands for Search Engine Marketing. This acronym encompasses several elements of online marketing that, when employed properly, work together to increase your brand’s web traffic, online presence, and sales. There are three key elements of SEM that work in conjunction with each other to funnel traffic towards your brand’s website and translate that traffic into sales.

SEO

This acronym stands for Search Engine Optimization, and it is the aspect of SEO that most brands are already familiar with. SEO refers to a set of techniques for generating traffic that all revolve around optimizing the efficacy of search engines. SEO is based on organic traffic and works by directing attention to your website naturally by making it show up more frequently and more highly ranked in search results. The goal behind SEO is that that search engine users are more likely to find your website when they are searching for specific terms related to your brand, products and services. Some of the key aspects of SEO include: 

- Keywords and targeted search terms strategically deployed throughout your website, including tags, headers, and text withing your website’s content.
- Inbound links to your site from other relevant websites.
- Targeted, well-researched and frequently updated content.
- Don’t forget about Content Marketing. Super important for SEO.

Paid Advertising

Whereas SEO works with organic traffic, raising your website’s rank within search engines naturally through keywords and other strategies, paid ads are exactly that: advertising that you pay for. Paid advertising usually appears in a few key forms: 

- Adwords. These are keywords that are closely associated with your brand that you pay to have even more firmly attached to that brand via Google. When you purchase an adword from Google, whenever anyone searches for that term, your brand’s site will always appear at the top of the (paid) search results. 

- PPC (pay-per-click) or CPC (cost-per-click) ads. These are ads placed on targeted websites that are frequented by members of your target audience. Each time someone clicks through to our website via one of these ads, you pay the owner of the website a fee (also the network you purchased them through). 

- Social Media Ads. These can come in the form of Twitter trending topics that you promote, Facebook ads, or other paid ads that appear on social media.

Having an active, integrated presence on social media is absolutely necessary to an effective SEM strategy. Also, your social media presence should be incorporated into your main site in the form of “like” buttons, sharing options and other widgets. For example, brands with a Facebook page generally see a 300% increase in referral traffic through that social media site. Social media presence also positively effects e-commerce behaviour; for example: Giantnerd.com saw a 100% increase in revenue from Facebook within a month of adding a “like” button to their site. Being able to interact with a brand via social media has a tremendous positive influence on your target audience, and they respond to social media not just by boosting your brand’s profile and proving your SEM strategy effective, but also by buying your products and services. Don’t forget you might need a Community Manager to assist your Social Media strategy. Important to keep everyone in the loop! 

By combining these three aspects of SEM effectively, you can create a well-executed and coordinated SEM strategy that is sure to drive traffic to your site, result in a rise in your brand’s online profile and translate directly into sales.

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graphXevolution, Inc. Receives 2012 Best of Allentown Award

Press Release

FOR IMMEDIATE RELEASE

2012 Allentown AwardAllentown Award Program Honors the Achievement

LOS ANGELES, CA, July 11, 2012 — graphXevolution, Inc. has been selected for the 2012 Best of Allentown Award in the Web Site Design & Development category by the Allentown Award Program.

Each year, the Allentown Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the Allentown area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2012 Allentown Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Allentown Award Program and data provided by third parties.

About Allentown Award Program

The Allentown Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the Allentown area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Allentown Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community’s contributions to the U.S. economy.

SOURCE: Allentown Award Program

CONTACT:
Allentown Award Program
Email: PublicRelations@awardprogram.org
URL: http://www.awardprogram.org

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Delta Medix Website Launched

Officially, the Delta Medix website has launched. The site is packed full of educational materials including detailed descriptions on medical conditions and procedures, as well as a comprehensive provider listing and detailed frequently asked questions. The site is driven to be The “Go-To” source for all things medical related.

By wanting their patients to have one place to download forms, find contact information, learn about their medical care and give the public a detailed resource, Delta Medix has accomplished all their goals.

Now with search engine optimization well underway, the Delta Medix website is sure to be one of the Northeast’s premier medical resources.

What web development services did graphXevolution provide for Delta Medix?

  • Custom website graphic design;
  • Dynamic page generation;
  • Custom PHP programming;
  • Advanced Search Engine Optimization;
  • Provider and FAQs databases;
  • Google map integration;
  • Downloadable forms;
  • Email marketing integration

Perhaps we can assist you with these types of services? If so, contact graphXevolution, Inc. today at 484-298-4105 or email info@graphxevolution.com.

RP Flight, High Flying Web Redesign LIVE!!

Earlier in our blog we featured the new project for RP Flight, a PA based flight instructor. Well the day has come… the new RP Flight site is LIVE!!! We always feel a HUGE sense of pride when our work becomes public.

Allentown PA Web Redesign of RP Flight

What did we do for RP Flight? Well, glad you asked…

  • Custom design based on exactly what the client wanted;
  • Website development in PHP;
  • Custom payment solution;
  • Video linking to YouTube;
  • Blog integration

Check out their great site and if you are in the market to learn to fly, why not give Robert Phillips a call today. Visit www.rpflight.com to contact him today.

And of course, if you or your company need web redesign or web development, give graphXevolution a call @ 484-298-2272, or email us today! Check out our other web development work.