Medivet Products, medipaw® Website Redesign

Medivet Products Website RedesignRecently, graphXevolution launched a website redesign of the Medivet Products website for their product, medipaw® Protective Boot. We were also the designers behind their 2012 trade show exhibit.

Here’s a bit about what medipaw® does…

So, if your fur baby has ever been injured and required a leg bandage, you know how difficult it can be to keep it clean and dry. Well the inventors over at Medivet Products have come up with an ingenious product to solve this issue.

“The waterproof/breathable Medipaw® protective boot solves a persistent clinical problem: keeping leg bandages dry and clean.

Step up from the plastic bag!”

Check out the website and see how we upgraded a simple static site, into a detailed and informative marketing tool.

Medivet Products Website Redesign

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Sollenne Homes Website Redesign Launched

Sollenne Homes Website RedesignAfter working with Sollenne Homes of Lake Ariel, PA, a custom home builder, for several years on graphic design and print marketing, we were approached for website redesign of their existing website.

We provided a detailed quotation for not only their website redesign, but also for Advanced Search Engine Optimization. The project began early in December 2011 and today we have officially launched the brand spankin’ new Sollenne Homes website. Complete with a photo gallery that the client will be able to manage, contact forms and custom design and programming, the new website will provide Sollenne Homes, and their customers with years of satifsfaction.

What did we do?

When we look at an existing website for redesign and SEO, we always review the code that the existing site was built upon. Most cases if the site is more than a few years old, the code will be obsolete and new standards should be implimented. This was the case with Sollenne Homes. Below are the following steps we took to ensure the new site was web compliant and expandable:

  • Reworked the code for faster loading;
  • Reworked the entire meta system and content to be search engine friendly;
  • Redesigned the site to appeal to a broad audience;
  • Ensure that the site was cross-browser compatible

After launch we have been completing our SEO work and anticipate a significant increase in rankings of the next few weeks and months for relevant searched.

Sollenne Homes Custom Home Builder

Facebook Fan Page Inspiration

Think your Facebook Fan Page needs to be boring because it’s too expensive? Think again. Take a look at some inspiration and then drop us a note to find out just how affordable a custom FB Fan Page is. http://www.jeffbullas.com/2011/08/26/10-top-small-business-facebook-page-designs-to-inspire-you/

26 Tips for Writing Great Blog Posts

Check out this great article from Social Media Examiner on writing great blog posts. We’ve begun to do each and every one of these to help us maximize our blogging success, and to help you, our visitors.

http://www.socialmediaexaminer.com/26-tips-for-writing-great-blog-posts/

Obama Says So Long SOPA (Article Reprint)

Obama Says So Long SOPA, Killing Controversial Internet Piracy Legislation

The growing anti-SOPA (Stop Online Piracy Act) support that has swept through the gaming and Internet community found a very big ally today. With websites like Reddit and Wikipedia and gaming organizations like Major League Gaming prepared for a blackout on January 18th – the same day that the House Judiciary Committee hearing on HR 3261was scheduled in Washington, DC – President Barack Obama has stepped in and said he would not support the bill.

SOPA has been delayed, for now. The House has agreed to revisit the issue next month, but they now know the White House will veto any bill that’s not more narrowly focused.

Much to the chagrin of Hollywood, the Entertainment Software Association (which has been a backer of the bill from early on), and Internet domain company GoDaddy.com (which lost many accounts as a result of its support for the bill); SOPA has been shelved. The Motion Picture Association of America, one of the bill’s largest sponsors, is expected to regroup.

California congressman Darrell Issa, who has been opposed to the bill from the beginning, praised the Internet action that has swept like a virus across the Web the past week.

“The voice of the Internet community has been heard,” said Issa. “Much more education for members of Congress about the workings of the Internet is essential if anti-piracy legislation is to be workable and achieve broad appeal.”

But there remains another similar bill, Protect IP (the Enforcing and Protecting American Rights Against Sites Intent on Theft and Exploitation Act), that poses a problem for gamers and Internet users. This legislation is scheduled to go before the Senate on January 24th.

Both SOPA and Protect IP attempt to combat online piracy by preventing American search engines like Google and Yahoo from directing users to sites distributing stolen content. Both bills also would enable people and companies to sue if their copyright was infringed. Obama has come out against both bills, which killed SOPA and puts pressure on senators come January 24th.

“Any provision covering Internet intermediaries such as online advertising networks, payment processors, or search engines must be transparent and designed to prevent overly broad private rights of action that could encourage unjustified litigation that could discourage startup businesses and innovative firms from growing,” said The White House. “We expect and encourage all private parties, including both content creators and Internet platform providers working together, to adopt voluntary measures and best practices to reduce online piracy.”

Just like piracy itself, this debate isn’t over. Expect more bills to move forward, although the wording in future legislation is expected to be more narrowly focused in an attempt to appease the current administration. But given the current economic climate and the upcoming Presidential election, there could be a different administration entering The White House soon, changing the landscape for these types of bills.

Follow me on Twitter @JohnGaudiosi

Think SOPA Won’t Effect You?

Go to any of these site, notice anything interesting? For 24 hours these sites have blacked out to protest the proposed SOPA bill that is in Congress. Now I’m not saying I know significant details about the bills, but I will say that who ever created these bills needs to take a look at what a world of censorship to the extreme would be like. Hmm, wonder how much work their interns are getting done today in researching trending information.

mozilla.org | wordpress.com | google.com | wikipedia.com

I know I barely remember a time without the Internet, or it’s vast amount of information. Yes their are piracy issues, and as an artist am concerned about my work being distributed without my permission. But the law can’t be a blanket that would eliminate so much great shared information. What would Facebook be if I couldn’t share the latest movie trailer because it’s a felony and the movie’s distributor didn’t give me a way to share their information. See what CNET has to say about how SOPA would effect you. I will also say that I understand that it’s main focus is offshore, but what’s to stop any interpretation of the law from sneaking it’s way onto our soil? As a developer of websites, it’s concerting to think about how I now need to do a super-duper-uber-CYA when a client submits imagery or content for their new website.

My rant is done. 🙂 Have a nice day and I’m looking forward to being able to read my fresh presses on WordPress tomorrow (I hope).

 

Happy Friday!! Great Video, Awesome Marketing

Happy Friday everyone! Check out this great video that really understands, and is focused on their target audience.