You Wanna Fight?

OK, so here I am sitting trying to think about what to write that would be profound enough for our third post on the blog. This topic came to me because I had just finished a tense conversation with someone who I know could tell what my expressions and attitude were just by reading my typed words. Needless to say I was very touchy and shouldn’t have been talking but instead relaxing. You’ll love the call to action at the end.

There have been so many instances where I’ve been told “you sound happy” and the person doesn’t even hear my voice. There have been other instances where I could tell I was being portrayed as unhappy or dare I say, b#@$%? Mostly after a very long day of being pulled in a million directions and wearing way too many hats. The tone of my typed words, the timing of my response, the edgy nature the words convey, all effect how I’m being perceived.

There are many business professionals who are utlizing a mirror when they chat online or on the phone with colleagues or clients. This was suggested to our business by one of our board members because even though you may not be grumpy or unhappy, your tone will reflect the expression on your face…and I believe it does, even in typed words.

I can understand how a written word is sometimes easier to put down on paper than to speak them. I understand that someone may say, well if I write it down I have a chance to see it on paper and edit my response. But on the other hand, if we loose that passion of spontaneous conversation, even confrontational conversation, what does that say about our socialization skills? Conflict isn’t bad, but insults and hostility have no place in my world.

Always remember that words can harm, especially those that are written down….sometimes even more because they can be saved and pondered upon long after they were composed.

So what’s my call to action for tonight? Go to bed, get at least 7 hours sleep and wake up refreshed because tomorrow is a new day and we’re going to start kicking business in the butt!!!!

~ Darlene

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Get Out Of The Box!

“What on earth are you talking about woman…”

I get that often but would rather have people look at me funny because I’ve said something to make them go “hmm”  rather than ignore me because they don’t think I have anything to say.

Many times I’ll interject humor into my conversations with clients just at the right time (in the proper context) to not only lighten the conversation, but in doing so ease their minds, allowing them to feel comfortable with me. More often than not I’ll have a client say right after a humorous exchange, “I know this is a stupid question…” and my response is 100% of the time, “The only stupid question is the one not asked.” My lightheartedness opens a door for them to be educated…be empowered.

Again and again we’re told to think outside of the box. Well I don’t believe I’ve ever been inside of the box, at least not a rigid, geometrical sort. Not with how I dress, how I express myself, nothing…so my motto is now…

“Forget thinking outside the box, get on that damn thing and shout to the world!!!”

Especially in today’s uneasy atmosphere where we aren’t sure what’s up or down, you need to make you and your passion the most memorable thing a potential customer hears or sees. That doesn’t mean to scream at them like a 2am infomercial (nothing wrong with it, if that’s what you do); and it certainly doesn’t mean to spam customers or annoy them with flashy doo-hickies all over media. It simply means to give a consistent reminder that:

  • you do what you do better than most;
  • have a passion for what you do;
  • and will make your customer’s lives either easier or enriched by this passion.

Remember the 9 dot puzzle? Here it is, thinking outside the box is the only way to connect all 9 dots without ever letting your pencil leave the paper.

Here’s one of the answers. Don’t worry I didn’t get it either…so much for my crazy radical thinking 🙂

We all have a passion, what’s yours?

Welcome Main St. America!

Welcome to the graphXevolution Main St. America(tm) marketing blog. It’s not going to be a stuffy resource, but something that small business can find ideas about how to make their businesses extraordinary.

We hope we can inspire you or at least get you thinking enough to participate.

~ Darlene